The Prime Choice Family

 
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Founded by Keith McKay in 2007, Prime Choice Funding was built on a vision to create a mortgage platform where talented professionals can grow, collaborate, and build lasting careers.

What began as a small lending operation has grown into an established mortgage brokerage serving homeowners across the country, with headquarters in Irvine, California.

Today, Prime Choice Funding brings together experienced loan officers, a dedicated operations team, and strong lending partners to deliver an exceptional client experience. Our platform allows loan officers to focus on what they do best — building relationships and helping clients achieve their homeownership goals.

We work closely with real estate agents, referral partners, and entrepreneurs, building a collaborative network focused on supporting clients and long-term professional relationships.

For nearly two decades, Prime Choice Funding has remained committed to transparency, service, and building an environment where both clients and team members can thrive.

Our Mission Is to Help Homeowners Finance Their Dreams

Prime Choice Funding was built on a simple mission — helping homeowners achieve their goals while creating an environment where mortgage professionals can grow and succeed.

Since 2007, we have remained committed to delivering transparent mortgage solutions and exceptional service to the clients and communities we serve.

Our team brings together experienced loan officers, a dedicated operations staff, and strong lending partners who work together to support every step of the mortgage process.

As an independent, family-owned company, we focus on collaboration, innovation, and long-term relationships with our clients, partners, and team members.

All Prime Choice Funding loan officers are NMLS licensed and operate in full compliance with industry regulations, maintaining the highest standards of professionalism and service.

Our Values

  • Ethics and Integrity

  • Taking Care of Our People

  • Excellence In All We Do

  • Caring for the Client

  • Fostering the Entrepreneurial Spirit

  • Community Culture

© 2026 Prime Choice Funding, Inc., Tustin, CA | NMLS #117375, licensed in 28 states. Prime Choice Funding, Inc. is a leading mortgage broker and Equal Housing Opportunity lender, and is not affiliated with, nor acting on behalf of or under the direction of the FHA, VA, or the Federal Government. As an Equal Opportunity/Affirmative Action employer committed to diversity in the workplace, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws. By submitting the form on the website, you grant Prime Choice permission to contact you via phone, email, text, and other means. For any questions or concerns, please contact us at 877-787-7463 or info@primechoicefunding.com.