Taking Your MLO Career to the Next Level
We provide our Mortgage Loan Originators with the support, tools, and training they need to grow their business. Our Sales team enjoys competitive compensation, pricing, and quality selection of loan products with no layered management or charging MLO’s for tools they should have in the first place.
Nationwide Coverage
Licensed States
Approved states:
Alabama | Alaska | Arizona | Arkansas | California | Colorado | Connecticut | Delaware | District of Columbia | Florida | Georgia | Idaho | Illinois | Indiana | Kansas | Kentucky | Louisiana | Maine | Maryland | Massachusetts | Michigan | Minnesota | New Hampshire | New Jersey | Nevada | New Mexico | North Carolina | Ohio | Oregon | Pennsylvania | Rhode Island | South Carolina | Tennessee | Texas | Virginia | Wyoming… and more to come!
Tools and Technology
- Optimal Blue Pricing
- Encompass LOS
- Massive training database
- In-house tools
Mortgage Products
- Fixed & Adjustable Rate
- Conventional
- FHA & FHA Streamline
- VA & IRRRL
- Reverse
- Jumbo
- Non-QM
Marketing Support
Since our founding we have embraced technology as a central part of how we do business. Our internal marketing can keep you ahead of the pack with:
- Search Engine (PPC and SEO) Marketing from our in-house team keeps you and Prime Choice top of mind for your clients
- An established Social Media presence, with both paid and organic strategies
- Managed Email Marketing campaigns to your book of business
Multiple Lead Streams
Direct to Consumer
We offer a variety of strategies to generate new consumer direct leads:
- Direct Mail
- TV and Radio Ads
- Bankrate Ads
- Flyers, Brochures, and Business Cards
- PPC and Social Media Campaigns
- Email Marketing
- Grassroots Marketing
Database
Timing can make all the difference. Knowing when to reach out to a client can help you prioritize the right leads:
- CRM Email and SMS drip campaigns for important events like holidays, birthdays, loan anniversaries, and market changes
- Anytime your contacts run their credit, list their home, or have a lien added to their property – you will know
- Our in-house Marketing manages retargeting campaigns to keep you top of mind
Referral Partner Development
Knowing is half the battle. That is why we help you effectively communicate with your referral partners in this competitive market:
- Real Estate Agent Prospecting Development and Training
- Personalized Business Planing
- Social Media Coaching
Why Team PCF?
Prime Choice Funding, Inc. has been helping families finance the American Dream since 2007. Headquartered in Southern California, we have a proven track record of serving the lending needs of homeowners throughout the US. We have access to a full range of mortgage resources and are committed to finding the right loan for the customer by putting their needs and wants before anything else. Backed by some of the most experienced and successful Loan Officers and Operations Team, our mission is to help homeowners finance their dreams.
Our Mission Is to Help Homeowners Finance Their Dreams
We are in business to live the American dream and build a bright, strong future for our families. So, let us do the same for you!
Whether you are a first time home-buyer or an experienced investor, Prime Choice Funding, Inc. will find competitive programs in today′s marketplace, guaranteed.
Whether by phone, online or in person, our staff is ready to satisfy the real estate needs of even the most discerning client. As an independent, family owned business, we have the ability, tools, and customer service standards that large corporations don’t.
Our loan officers are NMLS licensed and are in full compliance. We pride ourselves on keeping our employees current on new rules and regulations.
Our Values
